NMCF 7 - Campaign Tips

Make the biggest impact for your campaign! (This page is very much a work in progress. We'll keep adding to it as we can.)

Graphics Tips

Because not everyone has the same background, I'll share a few thoughts from a design perspective. (It wasn't my college major, but I've been interested in design for many years.)
In the election, you kind of need to sock people in the face with your campaign (but in a fun way). Your audience shouldn't have to work to get the message. You need to be the one to work to make it easy to understand. The more people have to work to process your message, the less that will stay between their ears and the faster they will walk away. Does that make sense?

Display Notes

The graphics on the election page will be in a small space on the website. I'll put at least 2 across, likely 3. Small text is hard to read. (I'm thinking of those with visual issues and those of us (me) simply getting older. Bifocals can only do so much. lol!) When displayed on the screen for Twitch, the graphics will be even smaller and many people watch from their phones—which only makes the problem worse.
So do your best to avoid cramming images full of text. I'd love for people to get the full meaning of your messages and images.

Graphics Are Great For

A few sentences at most (like a slogan and a few points)

Visual themes and graphs

A quick info punch that people can process immediately (Try for feelings or something they can identify with. Something that will stick with them.)

For Larger Volumes of Text

Do a video with captions or a slideshow

Do audio if you can. People hearing you will get the vibe of your character more

Even a very simple video with a static image can be very impactful

Articles are also a good way to show a large volume of text

Though for a campaign (IMO) it's not as good a format as video, because it won't reach as many people as something we can easily share on a results stream.

Graphic Design Tips

Go for lots of contrast so text is easy to read on the background

Don't put too many aspects on the image. Remember, we are working with a small image.

When deciding if you have too much in your image, zoom WAYYYY out and see if it makes sense when the image is tiny. If not, simplify it.

Check out the campaign posters from Night Monarch Election 2025.
If you need help or a Canva graphics or video tutorial, hit me up. Others may be able to help too.